Some injury/fatality sites are strategically branded, employ SEO for wider reach, claim to be “comprehensive,” copy others’ concepts and content, compete for attention, make a name for themselves in the industry, use sources without proper attribution, and advocate for safety or to ban horseracing entirely. We feel swept up in a competitive spirit built upon the demise of horses.
Indeed, reportage and Web presence have increased awareness since the heyday of horseracing when most fatalities were ignored. Yet horses still fall through the cracks. People stumble upon a report, glimpsing only a fragment of the big picture, a compartmentalized view that clouds the greater reality.
Is a more holistic approach to reporting possible? Is there a way to unite efforts to create a more cohesive public source? Can we aggregate the whole truth about countless horses dying in servitude?
